Anatomy of a Trend by Henrik Vejlgaard

By Henrik Vejlgaard

Why do thousands of individuals prove donning a similar variety of clothing?What makes humans swap their tastes in nutrition, tune, and cars?It's as a result of trends-the robust strategy of switch that has effects on each around the globe.Drawing on his groundbreaking study, pattern sociologist Henrik Vejlgaard reveals crucial clues approximately how tendencies emerge and cross mainstream and examines the influential people who make this happen.Throughout are real-life tales of either well-known and nameless movers and shakers who've had all over the world effect in altering our varieties of dwelling, together with enterprise leaders, designers, and artists, whereas additionally conveying the interesting improvement of little-known developments that completely illustrate the trend's lifestyles cycle. Anatomy of a pattern explores each point of this awesome process-making it effortless so that you can enjoy the strong social dynamic that explanations traits to take off and spread.Vejlgaard provides the instruments and information you want to capitalize on each level of the rage method. As you achieve perception into this element of human habit, you are going to larger comprehend developments and the way they impact society, and eventually find out how you could expect destiny wishes.

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When he was 20, Worth went to Paris with very little money, and speaking even less French. After a while, he learned the language and landed a job with Gagelin and Opigez, then the most fashionable fabric store in Paris. He was employed at that store for 12 years, first as a sales clerk and later as a dressmaker. The way Worth made dresses was completely different from the way traditional tailors did so. Instead of asking the client what she wanted, he began by looking at the possibilities of the fabric and the person who was going to wear the dress.

Paley, and became a close friend of the homosexual writer Truman Capote. She at one time topped the Best Dressed list and was also inducted into the Fashion Hall of Fame. According to biographer David Grafton, “Women in all walks of life did their best to emulate not only her clothing but her bearing. . Once, as she emerged from a fashionable Manhattan restaurant and discovered that the weather had turned warmer, she removed the scarf from around 44 A N AT O M Y O F A T R E N D her neck and unthinkingly tied it to her handbag.

46 A N AT O M Y O F A T R E N D Surveys have indicated that homosexuals are often trendsetters in lifestyle consumption. One example of gay men as trendsetters is the case of Absolut vodka. In the early 1990s, Absolut was a lower-end, no-name vodka. The marketers of Absolut initially focused on the gay community in San Francisco, kicking off their promotion with a funky ad campaign in the gay media. As a result, gay men began to drink Absolut. This helped catapult Absolut to the top-selling vodka in the United States.

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